Website page titles or as you might have seen them referred to as Title Tags or Title Elements are just about the most important SEO ranking factor your page has as far as the search engines like Google are concerned. It is almost impossible to rank well in the search engine results (SERPs) without your page title contain either the keyword term it’s self or one that closely related to it.
Managing your Page title
If you are using a standard website build platform, it will be as simple as just filling in the title when you create a page, the problem here can be that you may what much longer titles tag then is easily manageable from a page name perspective. If you are using static HTML pages then you can easily set the title of a page in the Head pert of the code, as below.
<title>Title goes here</title>
If you are using WordPress then I would recommend installing the Yoast SEO plug-in as this allows you complete control over your page titles and allow you to set them differently to the CMS page title, this will keep everything neat as far as breadcrumbs and your CMS is concerned.
How to write perfect page titles for Humans and Search engines
To ensure your page ranks for your targeted keywords, I would recommend creating page titles that contain the following tips:
Your page title should be relevant but not the same as your Header tag and the page content. Never try to target keywords that are not covered by the page content, it will not end well. If you what to target more than one keyword phrase / related keyword then I would suggest creating an additional page with relevant content.
Title length, Google will only show around 55 characters in the search results even though it does index longer title than this, I would always recommend to keeping your title to around this length as it’s important to focus.
When Google reads your page title it gives increased weight to the words and the beginning so try to start off with the keywords.
This title is not just for SEO, on most occasions it is going to show up in the search results, so try and make it catchy or stand out. Improving your click through rate will not only get you more visitors but Google monitors it and it can influence your pages ranking position.
Don’t keyword stuff your titles, in other words don’t keep repeating the keyword multiple times. Instead use other related keywords as in this example
Cheap bikes Cheap blue bikes Cheap red bikes our bikes are cheap – VERY BAD
Bikes – See our cheap affordable range all colours and sizes at low prices – Much Better
Google understands that that the word cheap can have the same meaning as low prices and affordable in this title and the keyword Bikes is at the beginning giving it extra importance.
Make your page title unique, never use the same title for more than one page on your site and make sure it different to any other page on the web.
Branding, if the page relates to a particular brand even your own it can be useful to add it to the title at the end. If the brand name is likely to increase click trough rates or is the keyword then add it at the beginning.
Google will on occasions change your page title in the search results dynamically. This means they may take the title from other content on your page such as headers or change it to include the search term. The better your title the less likely they are to change it.
How to use the H1 Tag
There are six different header tags or elements you can use within your pages and they are denoted by using the code <h1> through to <h6>, they decrease in importance as far as Google is concerned as the number rises. This means that the <h1> tag is the most important when it comes to telling Google what’s important on your page. The <h1> tag should only be used once per page and it is recommended that it is placed near or at the top of the page.
Using the other 5 H tags
The other H tags are less important and there is no requirement to use them all or even use them at all on your page, many website just use rank perfectly well by just using a <H1> tag. Unlike the <h1> tag the other can also be used multiple times, so depending on your content you may wish to just use <H2> tags for the rest of the headers if you are looking to give then all equal weight.
How H1 to H6 can show relevance
Using the six different header tags can easily show to the reader and the search engine, after all we are writing for both, the relevance and importance placed on each subsection of a subject. So as an example let’s look at a typical family structure (See Image above).
So by using them like this you can show how distant in relation to the main topic a section is and also which section have equal importance in relation to the original topic.
It is also important to remember that Google can use these headers to replace in full or in part your title tag within the search results.